Video Ads are a Huge Hit with Millennials
In a study identifying major celebrities popular among the youngsters (aged between 18 and 30) YouTube superstars topped the list. Millennials have been found flocking mostly to videos recently. These video sites are reaching more than any other networking media across people within the age group 18-35 (Source: Sprinklr.com). Every year the time spent on watching videos is growing by 60%, average video watching on mobile being higher than 40 minutes. This provides a huge opportunity for advertisers to specifically design ads for videos targeting millennials. The advertisers on video channels like YouTube have grown higher than 40% and the big companies are trying to capture millennials on other video sites as well (Defy-sponsored survey in 2014). It is the time spent by millennials on YouTube and Google Video that has resulted on top brands (rankings by Interbrand) spending almost 60% more on these channels than they did a decade ago (around 2005). Although site owners are not explicitly coming out with revenue figures, the available data indicates there is an explosion of demand for video advertisements. Advertisers have found millennials spending substantial time on these sites. Also, Google has said there is a huge growth in revenue from YouTube recently. The influx of advertisements has made many video sites turn their platforms more appealing for advertisers. They created a computing systems and dashboards where marketers can compare effectiveness of video ads with television advertising. A recent survey on millennial women found the main influencing factors for their shopping decisions to be websites, social media and word of mouth. See figure below. Source: AdWeek Guided by the huge popularity of video networks, many renowned brands on television and the internet are coming up with new video channels. They are trying to cover topics that interest the age group of 18-49 mainly, some specifically catering to the audience looking for answers to questions continuously. For brands trying to capture this vibrant and media-proactive group of millennials, video advertisements offer immense potential. Using a comprehensive campaign management solution, you can design your content and run it across the video networks to find maximum conversions happening within a short time. Make sure your products and your ads match the intellectual and emotional worlds of these millennials, and your job is almost accomplished.
Genworth Launches New Enterprise Mortgage Insurance Underwriting Platform
RICHMOND, Va., May 16, 2016 Genworth Mortgage Insurance (“Genworth”), a subsidiary of Genworth Financial, Inc. (NYSE: GNW), today announced the launch of GENie, a cutting edge, highly automated enterprise underwriting platform designed to streamline its operations and enhance underwriter productivity. GENie automates manual underwriting processes such as document classification, data extraction, loan routing/assignment, and performance management, eliminating the need for underwriters to interface with multiple systems. “Innovation and technology that streamline our underwriting services remain a top priority for us,” said Paul Gomez, Senior Vice President and COO, Genworth Mortgage Insurance. “GENie is the type of platform that allows us to continue offering industry-leading turnaround times and drive new efficiencies via automation, further enhancing Genworth’s reputation as a mortgage insurance underwriting company determined to stay ahead of the technological curve and to make it even easier for our customers to do business.” The platform, developed in conjunction with leading mortgage technology provider, Tavant Technologies, will also improve workflow via a series of enhanced dashboards that more clearly demonstrate the progress of each individual underwriting application. “We’re thrilled to have collaborated with Genworth in the development of GENie,” said Hassan Rashid, EVP – Global Sales & Marketing, Tavant Technologies. “As the mortgage insurance industry continues to innovate, platforms like GENie will be key drivers in streamlining operations and maximizing efficiencies.” For more information, visit www.tavant.com Contacts For media inquiries, please contact: Jennifer Abraczinskas Genworth Mortgage Insurance 919 870.2195 [email protected] Vibhor Mishra Tavant Technologies 408 519.5400 [email protected] Originally published in Genworth website.