Building Trustworthy and Ethical AI is everyone’s responsibility
Whether you realized or not, Artificial Intelligence (AI) has quickly become part of our daily life. With traditional industry and businesses like fintech, media, healthcare, pharmaceuticals, and manufacturing adopting AI rapidly in recent years, concerns related to Ethics and Trustworthiness have been mounting. Today, AI ‘assists’ many critical decisions influencing people’s life and well-being, for example, creditworthiness, […]
Causally Motivated Attribution for Online Advertising
As mentioned in the previous blog post, algorithm-based methodologies for assigning credit to media channels on conversion of a user are becoming more and more popular, replacing archaic methodologies such as first touch and last touch attribution. A paper that goes beyond a regression framework to explain such attributions was presented by Dalessandro et al. […]
