The forensic goldmine of smart television viewing

In the United States, the total smart TV household penetration has been increasing rapidly from 2012 onwards, from around about 9% in 2012 to 60% in January 2020.

This growth comes from shifting consumer preference towards online content. The wide availability of high-speed internet and the smart features of connected TVs have also contributed to the fast growth of the smart TV market both in the United States and the world. And, added to that, the pandemic has further pushed the consumption of content up even further.

Americans spend an average of 3½ hours in front of a TV each day, according to eMarketer, the market research company. With more and more consumers opting for Smart TVs, marketers and publishers today have access to a wealth of consumer information. 

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