Optimize Customer Satisfaction Using Analytics!
As per the Alteryx analytics, 69% organizations use customer analytics to support core sales and marketing. 63% use analytics toward enhancing customer satisfaction and 46% use it to increase customer loyalty. Today’s business success is mostly dependent on how customers are perceiving a product on offer along with the flexibility in making the product available to customers. It starts with products being viewed on display to how it met the customer’s expectations regarding its usability and services offered for it. Companies are working toward optimizing using ultra-cautious measures. A satisfied customer is the one who makes repeated purchases from a brand and also refers it to others, resulting in positive publicity. A satisfied customer is like an advocate who publicises the strong points of a brand to the world. As per Bath Empire survey 2014, 41% customers’ purchase products as they think the prices are great and 26% go for quality and choice. Analytics also show that 27% customers fall within the age of 45 to 54 years and 24% fall between 35 to 44 years. Earlier, when there were no tools or metrics used to measure the satisfaction, the companies were unable to get the ideal reports on what to produce or on how to optimize the operations and most importantly ‘What customers want?’ They could get the answers only when a customer switched brands. According to Tony Hsieh, “Customer service shouldn’t just be a department, it should be the entire company.” A lot of terms like customer retention, customer loyalty and customer delight has been coined, and reports are gaining more focus. Companies are investing heavily in getting analytics reports with insights on factors affecting end-customer satisfaction like the attentive / knowledgeable staff, respect for the customers, easily accessible, delivery service, post-sale service, return policy; pricing; as guidance to forecast future business requirements. These details, when expressed with the help of pictorial representation, provides meaningful insights into how an end-customer perceives a product and service of a company. The image below depicts the different types of satisfaction levels that can be identified using analytics to understand the customer’s behaviour toward an individual product or brand. E-commerce companies leverage analytics to track details of customers who add products to the cart but do not checkout. It also provides details like real-time view of the number of customers accessing a website, the type of customers and their geographic location. The focus of the analytical study is to gain insights like bounce rate, exit pages, In-page analytics, Site search; navigation summary. Now-a-days, with the increasing requirement for better and improved analytics report, lot of companies are coming up with different methods using which different analytical reports can be fetched to determine future course of actions. The methods of measurement are: As per the Qualtrics, below mentioned are some of the parameters used to measure customer satisfaction. (Source: Qualtrics Blog)
Tavant to Launch Innovative Warranty Claim Fraud Analytics Solution at Warranty Chain Management Conference
Santa Clara, Calif., March 16, 2016: Tavant, a leading global provider of Warranty Management Software, today announced that it will be launching its state of the art warranty claim fraud analytics solution at the Warranty Chain Management Conference (WCM) 2016, being held in Jacksonville, FL. The launch will be held on Wednesday, March 16; the second day of the conference at Tavant booth. “Warranty claim fraud is a significant challenge for enterprises globally. Companies lose billions of dollars due to fraudulent claims. Our fraud analytics solutions help detect fraudulent claims and transactions with a high degree of accuracy. We offer a proactive approach to fraud management by predicting and flagging claims that are likely to be fraudulent,” said Roshan Pinto, Head of Manufacturing Practice, Tavant Technologies. The solution, based on revolutionary statistical and machine learning methods helps companies detect rapidly and respond to fraudulent claim submissions. This system also develops ‘intelligence’ to point out those dealers who are repetitive fraud committers. Visit Tavant booth #3 to learn more. Find Tavant on LinkedIn and Twitter. Media Contact: Vibhor Mishra Tavant Technologies Inc. +1 (408) 519-5400 [email protected] tavant.com
Tavant to participate in the Adobe Summit, 2016
Santa Clara, Calif., March 16, 2016: Tavant, a leading global provider of specialized software solutions, announced today that it will be participating in the Adobe Summit from March 20 to 24, 2016, at Venetian Palazzo, Las Vegas, Nevada. At the summit, Tavant will be exhibiting its solution expertise in the media space that has empowered global publishers, ad networks, and agencies with highly customized, flexible, scalable and feature-rich solutions. Tavant Technologies will showcase its expertise including delivering end to end Digital Experience through personalized content across multiple channels and innovative analytics solutions for actionable insights. The company will present its proven mobile app and web app capabilities that enable business growth, ease of integration and flexibility. Tavant’s testing automation solutions strive toward zero defect, allowing rapid changes and improved quality. “We leverage unparalleled industry knowledge and cost-effective solutions to help you stay ahead in the race. At the summit, we will be sharing insights on areas such as overcoming the challenges of delivering content to listening and viewing audiences together and on the next-generation tools to develop, manage and deliver content across all platforms,” said Vibhor Mishra, Director Marketing, Tavant Technologies. “If you are attending the Adobe Summit, please stop by to talk to us.” Find Tavant Technologies on LinkedIn and Twitter. Media Contact: Vibhor Mishra Tavant Technologies Inc. +1 (408) 519-5400 [email protected] tavant.com