Leveraging Multiple Channels to Build Engagement in the Digital Ecosystem
The digital decade has revolutionized the marketplace. With a plethora of products, brands, and companies, consumers indeed have the last say. And it is becoming increasingly tough for marketers to attract them. Content is weaving consumer behavior every second. With a host of channels at their disposal, consumers are depending on smartphones, laptops, and tablets to remain connected. Marketers need to continually renovate and innovate to satisfy their customers. Leading enterprises understand the importance of keeping customers engaged. This means companies must strive to offer fresh content to their prospects and keep them informed and engaged, even as they move from one channel to the other. The need of the hour is a content management system (CMS) that offers richer and broader range of capabilities to manage and optimize visitor experience across all channels—including the web, mobile, and social networks. Is engaging over multiple channels a must? Over the last couple of years, the internet has undergone a mammoth change. It’s no more about just disseminating information. The demarcation between online and offline has vanished. The immersive Web 3.0 has given birth to an “always online”, more participative era. The web has become increasingly social and personalized, and smartphones are conquering the laptop and computer space. Users sometimes log in to social networks for making purchasing decisions. Mundane advertising doesn’t excite them. They seek interesting information, visuals, and infographics. They seek personalized, coherent, consistent content and customer experience regardless of whatever channel they use. Today’s customers are smart and always on the go. They want brands to inform, engage, and excite them 24/7. To effectively tackle this challenge of serving the audience with real-time ads and encouraging participation, enterprises require relevant tools to help get the job done. They require CMS tools that allow companies to create, manage, and deliver dynamic and targeted content across various online channels. Features that CMS tools should incorporate: The tools should allow delivering of targeted, personalized, consistent content and services across various channels to drive meaningful conversations. It’s critical to incorporate a mobile-first strategy. The tool should leverage responsive web designing and take advantage of the capabilities of HTML5 and CSS3. The tool should allow publishing content in all channels so as to facilitate and engage in conversations across all channels. The solution should provide robust integrated web-analytics capabilities to capture feedback and measure response. Closing thoughts Selecting the right tool for CMS is crucial for organizations trying to engage and respond. By selecting the best-of-breed tools that combine advanced software and professional expertise, companies can manage vast amounts of content, become innovative, more agile, and deliver consistent messages across a host of channels.
Selecting the Right CMS Platform for Your Business
Today, a website is no more a static page. From informative and e-commerce websites to blogs and social media, they have become a reflection of the brand and business. Creating a website requires expertise but it is equally important to keep it sparkling fresh with regular updates and engaging content that will keep attracting traffic. Maintaining a website requires knowledge on coding. This can become quite a task for businesses. One cannot expect content developers to become HTML experts too. This means keeping techies handy 24*7 to make even the smallest of updates. This is certainly not feasible. That is why investing in Content Management Solutions becomes a great choice for businesses. Nowadays, content management agencies are surfacing in every corner. It can be overwhelming for businesses to sift through the flimsy ones and partner with the best CMS provider. So how do you choose the best CMS for your specific business needs and goals? These are the top 5 questions to ask: 1. Do I know my business? Businesses need to define in clear terms what they expect out of their CMS platform. Decide ahead of time what you can do without and cannot. This is the first step towards choosing the vendor that suits business requirements. 2. What functions do I require in the CMS? Businesses need to assay important criteria like the number of people using the platform, ease of use, flexibility and customization. Be proactive in taking inputs from all concerned internal stakeholders as they would be the ones working on the platform 3. Is the CMS mobile responsive? It has been a lightning transition. Desktop-based use of websites is diminishing fast, giving way to devices of multiple form factors. In this context, it is crucial to choose a vendor that provides a mobile responsive CMS platform. A mobile responsive website has become the basic necessity these days. 4. What about scalability & security? To keep consumers engaged, regular content and design updates would need to be done routinely. Hence it’s imperative to choose a CMS platform that is enterprise-ready and can be scaled up easily. Also, CMS platforms should be built with strong security features to counter malicious attacks. Multi-level firewalls and authorizations should be embedded. Attacks on digital assets have increased and businesses need to put in place strong security measures to protect their websites. 5. Does it make financial sense? Don’t forget to factor in the budget. Evaluate whether it would make sense to employ a CMS solution and how it be a value-add for the business. Now you know Choosing a CMS platform can be a long-drawn-out and complicated process. However, it all boils down to asking the right questions. This will indeed make the procedure simpler and help you in choosing a smart CMS platform to meet all your business goals.
Sandhya Suku, Tavant, Named HousingWire’s Woman of Influence
Santa Clara, Calif., August 3, 2016: Tavant, a leading Silicon Valley-based mortgage technology company, announced today that the company’s delivery head for consumer lending business, Sandhya Suku, has been selected as one of the most influential women in the housing industry. Suku is one of the 43 women recognized by HousingWire for demonstrating leadership that inspires people in her company, community, and industry at large. The title recognizes women standing out in the mortgage lending, servicing, investing and real estate industries. As a seasoned mortgage functional and technology expert, she led many innovations that helped Tavant change the mortgage technology landscape. “With her passion for innovation and excellence, Suku has helped our mortgage business achieve rapid growth over the past three years,” said Hassan Rashid, Chief Revenue Officer, Tavant. “She leads by example, attracts talents, motivates and coaches them and brings out the best from her team.” Under Suku’s leadership, Tavant implemented its industry-leading, user-centric mortgage technology solutions that customers value. Her deep mortgage, functional, and technology expertise has enabled the creation of solution accelerators that reduce time to market and provide a rich digital mortgage experience. About HousingWire: HousingWire is by far the nation’s most influential source of news and information for U.S. mortgage markets, boasting a readership that spans lending, servicing, investments and real estate market participants as well as financial market professionals. A winner of numerous awards, including a 2012 Eddie Award for national editorial excellence in the B-to-B Banking/Business/Finance, HousingWire has been recognized for excellence in journalism by the Society of Business Editors and Writers, the American Society of Business Press Editors, the National Association of Real Estate Editors, and Trade Association Business Publications International. Find Tavant on LinkedIn and Twitter. Media Contact: Vibhor Mishra Tavant. +1 (408) 519-5400 [email protected] tavant.com