Today, a website is no more a static page. From informative and e-commerce websites to blogs and social media, they have become a reflection of the brand and business. Creating a website requires expertise but it is equally important to keep it sparkling fresh with regular updates and engaging content that will keep attracting traffic.
Maintaining a website requires knowledge on coding. This can become quite a task for businesses. One cannot expect content developers to become HTML experts too. This means keeping techies handy 24*7 to make even the smallest of updates. This is certainly not feasible. That is why investing in Content Management Solutions becomes a great choice for businesses.
Nowadays, content management agencies are surfacing in every corner. It can be overwhelming for businesses to sift through the flimsy ones and partner with the best CMS provider.
So how do you choose the best CMS for your specific business needs and goals?
These are the top 5 questions to ask:
1. Do I know my business?
Businesses need to define in clear terms what they expect out of their CMS platform. Decide ahead of time what you can do without and cannot. This is the first step towards choosing the vendor that suits business requirements.
2. What functions do I require in the CMS?
Businesses need to assay important criteria like the number of people using the platform, ease of use, flexibility and customization. Be proactive in taking inputs from all concerned internal stakeholders as they would be the ones working on the platform
3. Is the CMS mobile responsive?
It has been a lightning transition. Desktop-based use of websites is diminishing fast, giving way to devices of multiple form factors. In this context, it is crucial to choose a vendor that provides a mobile responsive CMS platform. A mobile responsive website has become the basic necessity these days.
4. What about scalability & security?
To keep consumers engaged, regular content and design updates would need to be done routinely. Hence it’s imperative to choose a CMS platform that is enterprise-ready and can be scaled up easily.
Also, CMS platforms should be built with strong security features to counter malicious attacks. Multi-level firewalls and authorizations should be embedded. Attacks on digital assets have increased and businesses need to put in place strong security measures to protect their websites.
5. Does it make financial sense?
Don’t forget to factor in the budget. Evaluate whether it would make sense to employ a CMS solution and how it be a value-add for the business.
Now you know
Choosing a CMS platform can be a long-drawn-out and complicated process. However, it all boils down to asking the right questions. This will indeed make the procedure simpler and help you in choosing a smart CMS platform to meet all your business goals.
