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Data Management Platform (DMP) – A Better Way to Audience Management

A Data Management Platform (DMP) allows you to prepare your list of target viewers on the basis of a deeply analyzed first-party and third-party audience data. It helps to target campaigns accurately...

Multi-Channel Frequency Capping: Challenges and Solutions

Frequency capping refers to the maximum number of times an ad is scheduled to be shown to a user over a specific period of time. This will be variously set depending on media channels, platforms, and...

Sierra Pacific Mortgage Selects Tavant as Preferred Technology Partner

SANTA CLARA, Calif. – March 24, 2016 Tavant Technologies, America’s most innovative mortgage technology company, today announced that it has partnered with Sierra Pacific Mortgage (SPM) to help design...

Mobile Healthcare: Transforming the healthcare delivery

Gone are the days where a doctor digs into the pile of a patient’s case history files, reads through it and writes the prescription on a piece of paper and hangs it on the patient’s bed...

WoD (Warranty on Demand) Series – Configuring Payment Rules

WoD (Warranty on Demand)  – is a cloud based warranty management system developed by Tavant Technologies to automate and optimize warranty process of global organizations. WoD’s comprehensive list of...

User Identification in Programmatic Advertising and Other Challenges

Without a ‘proxy’ to accurately identify individuals, programmatic marketing is simply unmanageable. While cookies have been the proxy for identification, it’s time to ask about the future...

Maximizing Benefit from Programmatic Creative

Programmatic advertising is based on artificial intelligence (AI) and algorithms. Hence, hindrance to creativity is a matter of concern. Having said that programmatic advertising presents an...

Visual Workflow: Record Create

Application development no longer means learning to write code. Application development has reached new standards as there is a growing demand for business administrators to play the IT administrators...

Optimize Customer Satisfaction Using Analytics!

As per the Alteryx analytics, 69% organizations use customer analytics to support core sales and marketing. 63% use analytics toward enhancing customer satisfaction and 46% use it to increase customer...

Tavant to Launch Innovative Warranty Claim Fraud Analytics Solution at Warranty Chain Management Conference

Santa Clara, Calif., March 16, 2016: Tavant, a leading global provider of Warranty Management Software, today announced that it will be launching its state of the art warranty claim fraud analytics...

Tavant to participate in the Adobe Summit, 2016

Santa Clara, Calif., March 16, 2016: Tavant, a leading global provider of specialized software solutions, announced today that it will be participating in the Adobe Summit from March 20 to 24, 2016...

How to Leverage Programmatic Platforms for Better Marketing Results?

Data capabilities affect almost every field in the global economy these days. Data and insights are the inevitable elements driving competition. There’s a huge amount of transactional data being...