The Quiet Revolution: How OTT Platforms Are Using GenAI to Eliminate Technical Debt
February 13, 2026
Ask any CTO at a major OTT platform what keeps
Ask any CTO at a major OTT platform what keeps
The Enterprise AI Landscape Just Shifted Anthropic has done something
Every year, OEMs lose billions to avoidable failures — not
The Evolution of Data in Banking For more than a
The emergence of Artificial Intelligence, especially in the form of
In the world of software development, testing is no longer
As artificial intelligence (AI) continues infiltrating every corner of the
The AI revolution isn’t coming — it’s here. But for
Data and services have become indispensable in the financial services
Problem Statement: Manual warranty claim submission and processing are fraught
According to recent industry reports, the average HELOC approval process
Introduction In today’s competitive landscape, meeting Service Level Agreements (SLAs)
Agile Testing Transformation is the process of moving an organization’s
Introduction In today’s fast-paced technological era, Original Equipment Manufacturers (OEMs)
The aftersales and warranty landscape has grown more intricate than
Manufacturers of roofing materials have invested in robust warranty claim
In today’s fast-paced, competitive business environment, companies constantly seek ways
From age-old logic-based programs to sophisticated decision-makers, AI’s journey has
Introduction “Time is money.” This adage is more relevant in
Manufacturers in transportation, recreational vehicles, heavy equipment, and other industries
Problem Statement Dealerships across various industries are grappling with a
Maintenance is the backbone of industrial efficiency, especially in the
As the mortgage lending industry grows more competitive, efficiency and
Generative AI (GenAI) is revolutionizing the mobile application design phase
Generative AI is revolutionizing the Fintech industry, turning once slow,
Warranties are standard for most mechanized products, providing customers with
Android developers and AI enthusiasts are exploring the prospect of
Technology has become central to ushering in a new era
In the ideation and planning phases of the Software Development
Generative AI stands out with its unique ability to create
In our hyper-connected world, the Internet of Things (IoT) isn’t
The world of software development is often weighed down by
Introduction: Digital Agriculture, as the name suggests, incorporates technology and
Tavant, as a premier provider of Kentico-based solutions, understands the
Within the OEM and aftermarket industry, retaining knowledge is often
Introducing the World Agri-Tech Innovation Summit Overview With the upcoming
As we make strides into 2024, American homeowners find themselves
Today’s agriculture has long evolved past manual labor and traditional
What is Generative AI? Generative AI uses deep learning algorithms,
As we are all aware, software permeates various aspects of
In today’s interconnected digital landscape, businesses depend on a diverse
The aftermarket industry, which comprises components like spare parts, repair
In today’s rapidly evolving mortgage industry, two key pillars stand
The significance of providing exceptional aftermarket services cannot be overstated
In today’s competitive manufacturing landscape, the imperative to stay ahead
In the vast expanse of agriculture, where every seed planted
Within the aftermarket world, service parts management assumes a pivotal
In the ever-evolving landscape of Salesforce, where automation is the
In the manufacturing world, precision and efficiency are paramount, and
In today’s business landscape, data plays a pivotal role in
Globally, manufacturers are increasingly turning to data and advanced analytics
Incorporating software testing into the DevOps paradigm can immensely affect
The term “Quality at Speed” is synonymous with today’s modern
In today’s data-driven business landscape, managing vast amounts of information
This proverb “a Tester & Developer are not two distinct
In exploratory testing, the tester analyses the software system without
Salesforce, a trailblazer in cloud-based customer relationship management (CRM), has
In today’s digital age, data is continuously generated from various
Unraveling the complexities of modern agriculture, it’s crucial to understand
Generative AI has gained significant prominence worldwide in 2023, transforming
WHAT IS FINANCIAL SERVICES CLOUD? As businesses constantly seek innovative
Inflation Drives Consumers to Seek Alternative Forms of Credit According
Software testing is a practice that helps to assure the
In the ever-evolving world of online video viewing, subscription-based streaming
In today’s manufacturing industry, service contracts are utilized to provide
The evolution of precision agriculture technology You may have heard
Amidst the fiercely competitive automotive supplier landscape, organizations relentlessly endeavor
The Steady Ascent of BNPL Usage and Acceptance The rise
Digital transformation has brought significant changes to the lending landscape,
The lending industry has always been data-driven, and lenders have
Precision agriculture is a farming methodology that analyzes temporal and
The rapid changes and multiple ups and downs in software
Collateral Management in an Uncertain World When conducting a formal
In today’s fast-paced manufacturing environment, manufacturing organizations are constantly searching
In today’s highly competitive financial services industry, providing a personalized
Product quality and longevity are crucial for customer satisfaction and
Product quality and longevity are crucial for customer satisfaction and the long-term success of any business. However, even the best products require maintenance, repairs, and replacement parts over their life-cycle to ensure continued functionality and customer satisfaction. Therefore, service life-cycle management and aftermarket services are critical for companies to offer.
Constantly changing processes means more oversight and manual intervention, resulting
Test automation is critical in a fast-paced agile development environment
Salesforce has been a powerful tool for businesses for over
Changes, Implications, and Impact In 2020, remote field service became
Lack of digital documentation Mortgage loan applications in the United
Traditional QE Isn’t Working Anymore Traditional tried-and-tested methods of testing
A Massive Ad revolution is in progress Large amounts of
Manufacturers strive to differentiate themselves in an era of connected
Concerns about the quality of software test automation solutions are
Conferences play a significant role in just about every industry
Before the pandemic, mortgage companies were already under attack from
Understanding the Changing Landscape in the Mortgage Industry The mortgage
Borrower expectations are still not being met by the mortgage
Introduction CI and CD = Continuous integration & Continuous delivery
Is it just me, or does this year’s Dreamforce feel
Compared to a decade ago, the increase in devices and
Volatility is the Norm It’s been a crazy two years,
Financial services organizations operate in a dynamic and complex ecosystem
As per Gartner, adoption of data and analytics will increase
Why is good quality engineering important in financial services? Lenders,
Advertising has been evolving by leaps and bounds over the
The immense potential of aftermarket services for the manufacturing industry
In 2020, when the pandemic hit the world, it started
In 2020, when the pandemic hit the world, it started
The old school: A Time-Consuming Manual Processes A recent study
The old school: A Time-Consuming Manual Processes Many businesses are
There is no denying the fact that in software development,
The recent debates on digital privacy and several decisions by
The rapid advancement of technology over the last few decades
The State of Cloud Adoption 2022 – A survey-based research
Long queues. Tons of paperwork. Mortgage and too much hassle.
Recent historical events have shifted global business priorities, speeding up
Introduction The Internet of Things (IoT) refers to physical objects
As we close the year 2021 (and what an incredible
Time Series Insights for IoT data: Generally, IoT data typically
It’s 2005, and Linda is all set to purchase her
Organizations today face many Quality Assurance (QA) challenges – time
The current economic climate is putting advertisers and marketers under
Over the past 24 months, global businesses have encountered many
AI is increasingly affecting our daily lives as more and
Other mortgage lenders are promising to complete the home loan
The COVID-19 pandemic forced governments around the world to impose
What is DOOH? DOOH (Digital Out-Of-Home) media is the term
We have all experienced that moment… staring at a dysfunctional
The falling costs of the lithium-ion battery pack, coupled with
Traditionally, manufacturers offered warranties to buyers to assure buyers of
The past few years have seen manufacturers look at their
As 2021 rapidly progresses, the impact of the COVID pandemic
As discussed in my previous blog posts, a lot of
Agility. Innovation. Intelligence. When working in tandem, these three concepts
Whether you realized or not, Artificial Intelligence (AI) has quickly become part
As mentioned in the previous blog post, algorithm-based methodologies for
In the United States, the total smart TV household penetration
In the United States, the total smart TV household penetration
Marketing today relies on a variety of metrics to gain
Where do we go from here? Privacy complaints made in
Delivering Customer Delight with Digital Assurance Digital assurance – A Key
Prior to the Covid-19 pandemic, the financial industry was already
Digital transformation does not end with buying the latest software.
Delivering similar experiences to Neobanks and Fintechs is not as
The Journey So Far The clock is ticking as more
Though the COVID-19 outbreak has affected all sectors of the
The new consumer demands nothing less than instant gratification. Need
Tavant is participating at CDAO FS as a Gold Sponsor.
Unleashing the Power of Automation Today, organizations face a perfect
Evolving customer expectations Uncertainty is the name of the game
Every advertiser has a unique context. Are you enabling the
Product Recall – a word that could send chills down
2020 is now – finally – hindsight. It was undeniably
A typical multiplayer gaming deployment and its maintenance can be a complex
The pandemic has caused not only a global economic decline
The U-Net architecture initially developed for Biomedical Image Segmentation has found consistent
Mortgage lending is a data-intensive business. The volume of available
The advancements in machine learning has more and more enterprises
A well-recognized paper https://xiaohangzhan.github.io/projects/deocclusion/ from CVPR2020, introduces a complete framework for reproducing
The Warranty claim process for equipment manufacturers requires their dealers
In the coming years, Artificial Intelligence (AI) and Machine learning (ML) are
Management Science is an approach to decision making based on
In this era, companies are trying to stray away from
Publishing ads in a heterogeneous media platform is a complex
Regulations are constantly changing in the mortgage industry. Lenders are
The recent spurt seen in streaming activity will be one
In today’s volatile, uncertain, complex, and ambiguous world, we are
Streaming services like Netflix, Disney+, Amazon prime, etc. have seen
Making Transformation Real The pace of digital transformation has intensified
Great Leaders expect great work from their teams. It is
The word ‘Crowdsourcing’ was coined in 2005, a portmanteau of
With the pace of change in every aspect of life,
Salesforce has become a business-critical application in an age of
It is a data-driven world. The amount of data produced
In the digital world, everything that happens leaves behind an
The basic concept of OTT (Over the Top) was to
We are living in a “connected everything” world, where users
Are you optimizing your customer’s journey? Customers don’t need to
Warranty providers today are still dealing with the three critical
Test automation is not a new testing concept; however, it
Why is content personalization important? OTT (Over the Top) platforms
Digital is no longer a differentiator. It’s just table stakes.
Marketing is witnessing an unprecedented transformation in the recent years
A decade after the subprime crisis, we find ourselves in
Today’s consumers expect hyper-personalized and seamless user experiences when they
Face recognition is one of the fastest growing technology these
Starman and his Tesla Roadster became the first automotive satellite
In a world facing information deluge, digital ad delivery is
Impeccable customer service isn’t just a way of building customer
The automotive and automotive aftermarket industries are some of the
The Changing Television Landscape Technology now exists to seamlessly integrate
Long lead conversion cycles are the biggest impediments to the
The Changing Aftermarket Industry According to a global strategic business
Long gone are the days when we had to remember
Eighty-five percent of customer relationships will take place without human interaction
From a system perspective, Field Service Management (FSM) is a
Post-sale services aim to create and reinforce positive brand image
Businesses are in a constant struggle to improve agility and
According to a 2015 report from the McKinsey Global Institute, agriculture is
The past few years have seen a tumultuous change in
Analytics-driven customer experiences are redefining the Customer Journeys in the
Lead generation is as old as the book, but in
Digital transformation is the key to any organization’s survival. Compared
50% of the world’s population is under the age of
There’s a continual rise of digital adoption, and the term
In the aftermarket business, the warranty reserves determine how serious
The Changing Aftermarket Industry According to a global strategic business
This is Part II of the Digital Innovation FAQs series.
Artificial Intelligence (AI) and Machine Learning (ML) are having a
Blockchain: The Next Fintech Wave for Digital Lending While blockchain
Digital Transformation is set to transform the mortgage industry by
As technology advances every day, so do customers’ expectations from
Decreasing sales, environmental regulations and increasing demand for more efficiency
Digital Experience (DEX) decides your next strategic move today. Customer
In 2016, $23 billion on protection plans and $17 billion
When you buy a new vehicle today, you automatically subscribe
Do you think you know your customers well? Are you
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How many times have you faced the scorn of your
Reality Check The automotive aftermarket is undergoing dramatic changes in
Don’t let fear keep you from harnessing the power of
Requirement Traditionally all the network calls related testing has been
What is a risk? Risk is a potentiality of failure.
Today, almost half of the population in the US streams
Dynamic pricing, a strategy which enables businesses to provide flexible
Last Wednesday, September 27th, we at Tavant hosted the first
Gain more insights into the aftermarket space to improve how
I joined Tavant in the Mobile Team and soon got
Regulations are constantly changing in the mortgage industry. Lenders are
In dealing with warranty packages, organizations around the globe are
In today’s competitive business environment, organizations are concentrating not just
HVAC users are spread across the globe, living in diverse
Humankind has witnessed great progress, first with the industrial revolution,
Have you felt that overlooking reverse logistics puts your organization
Business processes become complicated due to inefficient data sharing. Smart
Since raw data hardly serves any purpose, it needs to
To bid or not to bid? The challenges Consider yourself
Content marketing has become so crucial, that it alone can
With desktop websites going obsolete and Google’s ‘mobilegeddon’ setting the stage
Here, I have listed a few basic differences between iOS
The sheer volume and complexity of warranty claims can be
Objective: To create a Single Sign-On platform for web applications developed
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Technology is evolving in leaps and bounds. What was innovative
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The talk of the town is how consumers and content
Eons ago, a website was a static page containing some
Today’s consumers are on the lookout for experiences that add
At a time when the world has gone programmatic, it
Data is at the core of all marketing and advertising
I have often heard people saying “Let’s keep the UI
With smart, tech-savvy millennials preferring minimal encroachment by ads, drawing
The loan origination phase is a confluence of many opportunities.
Consumers have a host of devices to stay connected: mobiles,
This article discusses the best way to leverage enterprise search
Following TRID, the Telephone Consumer Protection Act (TCPA) continues to caution
Today, it’s not merely about providing quality products. It’s more
Automated underwriting systems have brought in significant cost savings and
Consumers today have innumerable channels to express themselves. Social media
In the pre-Dodd Frank days, loan origination and marketing were
Federal Housing Administration (FHA) has announced that it will soon
Big data and analytics are vital to understand, target, and
It is true millennials are by far the largest demographic
It is no secret that consumers appreciate that personal touch.
After WSO2 Identity Server (IS) Installation & Configuration in Part 1,
The disaster endured by the U.S. housing industry was due
Much of modern-day shopping happens online, mostly through mobile devices.
In what ways do you present mortgage options to a
WSO2 Identity Server (IS) is a good choice to Integrate
The mortgage process is usually a bitter experience for consumers
Package utility facilitates the building of a user interface (UI)
Adobe Experience Manager (AEM) enables users to create, edit, manage
Who originates a mortgage loan? Mostly mortgage brokers, be it
The mortgage industry has become information-centric and highly competitive. Firms
The traditional lending process required a middleman who could handhold
Everyone is after big data these days, thinking more data
I have spent 12 years working in Mobility with many mobile platforms
An Extract, Transform and Load (ETL) tool needs to be
In a study identifying major celebrities popular among the youngsters
Mortgage lending processes are becoming quicker and user friendly.
Customized mortgages have always been available from small mortgage firms,
It consists of public display ads, both digital and print,
The trillion-dollar US housing finance industry was apprehending a low
There is quite a lot of serious business you need
Media world has gone extremely swift and agile, while taking
Every homebuyer in the US has unique borrowing needs. No
“Here, you see, it takes all the running you can
The first twenty-odd years this millennium will have seen two
On a bright sunny Sunday in El Pueblo de Nuestra
A Data Management Platform (DMP) allows you to prepare your
Frequency capping refers to the maximum number of times an
Gone are the days where a doctor digs into the
WoD (Warranty on Demand) – is a cloud based warranty management
Without a ‘proxy’ to accurately identify individuals, programmatic marketing is
Programmatic advertising is based on artificial intelligence (AI) and algorithms. Hence,
Application development no longer means learning to write code. Application
As per the Alteryx analytics, 69% organizations use customer analytics
Data capabilities affect almost every field in the global economy
Many industries have been able to overcome their challenges by
In recent years, software intelligence has lifted the burden off
The primary goal of a manufacturer is to enable more
The retail industry has been gradually expanding over the years
Many big publishing houses that use custom, propriety or even
Super Bowl Ads 2016: No, it’s not Housing Apocalypse 2.0
Media advertising in this decade is superfast and all about
Enterprise content management systems are now using the features of
Real-time bidding or RTB became possible with inventory access and
Media planning can be quite a Herculean task. Cross-channel communication
Ad servers need to be fast—so fast, that users do
Every company owning a large fleet has a challenging task
“Whoever said money can’t buy happiness simply didn’t know where
Little more than a decade back, when big data arrived,
As we embark on 2016, the mortgage industry is poised
The volatility of stock markets and the availability of diverse
In recent years, the online advertising space has grown at
Recent growth of social media networks and smartphone users have
DISQUS has proven to be unique. I am able to
One of the key functionalities of an ad server is
Businesses, today, are turning to customer analytics to define and
Dispute Resolution is a process of settling a disagreement on
Advertising is a sphere that changes as soon as a
Advertising does well in environments that allow employees to show
While programmatic advertising is stretching the realms of marketing today,
People across the world started using mobile gadgets for online
Aftermarket revenues from fleet operators are not something manufacturers hope
Vehicle problems arise out of parts manufactured either by the
Software development efforts are usually directed at reducing overheads and
According to studies, an average of 4% to 6% of
Real-Time Bidding (RTB) is emerging as one of the most
About a year ago, I was asked to create a
Only 5% of US retailers in a 2014 survey said
Are you having a really slow start on your SFDC
Cloud application security specialists have warned salesforce.com (SFDC) users of
When developing web applications, one of the common use cases
“Remanufacturing is a standardized industrial process by which a previously
Internet of Things (IoT) is a network of objects (electronic
The exponential growth in the consumer base for smartphones and
The residential lending market has fallen from its peak and
The AdTech industry has witnessed significant growth in recent years,
A successful decades-old, global, video game developer, publisher and hardware
We had to design and build a data warehouse for
Splitting rows based on a column value. The input data
Last year saw a significant increase in the dollars spent
Overview Mobile devices have evolved over the years affecting online
This New Year, Twitter saw two hashtags trending namely #bestmemoriesof2014
An adage goes as: `a picture is worth thousand words’.
During the late 2000s, a set of events, characterized by
The MBA Annual 2014 was exciting and an enriching event
While application support in the global software services industry is
Mobile applications (apps) have changed the way consumers act, interact,
Original Equipment Manufacturers (OEMs), equipped with the latest and best
While warranty solutions began as a way to attract customers,
Enterprise service Bus (ESB) is an approach for application integration
Point-to-point communication normally has issues with scalability. These issues are
Minimizing warranty costs has always been one of the most
Large software organizations have long been patronizing software testing. However,
BSE (Bombay Stock Exchange), India’s second largest exchange suffered a
Coded UI is a highly powerful module in Visual Studio
It is accepted that managing warranty claims is one of
According to a Gartner/Standish group study, 67% of data migration
The robust capabilities of Visual Studio and TFS (Team Foundation
There are several reasons for the downfall of relational databases
UI automation testing of web applications has seen a large
How can Mobile solutions help In-store Banking? Mobile experts have
The global economic downturn is impacting organizations across all industries
Among the majority of Warranty Management Systems across industries, each
I recently had an excellent opportunity to work on AngularJS
Scoring is the core decision-making module in a lending process.
The 3-day event is a global platform of ideas, challenges,
It is usually stress-free for a tester to migrate from
Don’t want the risk of handling or storing sensitive payment
The iOS 7 release took a toll on Internet traffic,
I have been working with manufacturers to improve their warranty
In my last blog post titled: Tested Tips for Successful
As a mobile app developer, sometimes you might have to
SOA promises business agility, i.e. SOA is BAD: Business Agility
When the unknown secret of a US program called PRISM
Today’s leading Software Consumers are becoming increasingly keen on Business
Over the last 5 years or so, a lot has
My smartphone is now an indispensable part of me! I
Historically, different proprietary video players used by different publishers had
Being a trader who trades in the derivatives segment of
I wear a watch. That fact alone places me in
The history of online retail is littered with expensive failures,
There has been a lot of buzz and hype surrounding
We all understand the importance and need of test automation.
In the past we have seen an elevated need to
Traditional focus of Test Automation in many organizations has so
There is an exponentially growing pool of news resources available
As the Gaming industry has evolved in recent years, video
What is Usability? Usability has quite a simple definition —
In their quest to develop intuitive and easy to use
We are in the middle of a ‘mobile’ revolution. OK
Cowards die many times before their death. They have played
Test automation has emerged as a buzz word in the
Popular social networking sites such as Facebook and YouTube have demonstrated how