SANTA CLARA, Calif., May 1, 2018
Tavant, a leading digital products and solutions company for the consumer lending industry, today announced that the new Genworth Mortgage Insurance website, jointly developed by Genworth and Tavant, received the prestigious HousingWire Tech 100 award.
The initiative accelerates Genworth’s digital transformation journey, leveraging technology to enhance its strong customer service offerings and experiences. The new website, launched in the fall of 2017, seamlessly combines advanced cloud-based capabilities and deep insights from the company’s customers to maximize usability and user experience. Some key features include a visual pipeline tracking system, reduced data entry for quick and easy submissions of mortgage insurance (MI) applications, and online MI activation.
Adopting a design-centric approach to achieve business agility, the new design delivers elegant user interfaces and seamless, device-agnostic experiences with enhanced site search capabilities.
“Our focus has been on building a digital experience that addresses the needs of our customers. We measured customer satisfaction with the new site, earning 4.7/5 on ease of use and 4.8/5 on performance, speed and efficiency,” stated Erika Martin, Genworth USMI’s Director of Customer Experience. “Our partnership with Tavant allowed an on-time and quality launch of the website. Their UX research and design expertise combined with deep mortgage technology experience enabled us to provide an exceptional customer experience resulting in high customer satisfaction scores,” she added.
“We designed the entire system from the ground up to ensure that as the needs of Genworth’s users continue to change, their system can easily scale to meet those needs,” said Vibhor Mishra, Head of Marketing, Tavant.
“Engaging Genworth’s customers in the website redesign significantly helped identify what users loved and wanted to retain from the old website, and what new features and improvements they expect from the new one. And it enabled us to validate our design and functionality iteratively. We are delighted that the website has been recognized by HousingWire,” he concluded.
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About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance holding company committed to helping families achieve the dream of homeownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance. Headquartered in Richmond, Virginia, Genworth traces its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com.
From time to time, Genworth releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the “Investors” section of genworth.com. From time to time, Genworth’s publicly traded subsidiaries, Genworth MI Canada Inc. and
Genworth Mortgage Insurance Australia Limited, separately release financial and other information about their operations. This information can be found at http://www.genworth.com.au .
Media Contacts:
Vibhor Mishra:
Tavant Technologies
+1-408-519-5400
[email protected]
Jennifer Abraczinskas
Genworth Mortgage Insurance
+1-919-870-2195
[email protected]
