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“Whoever said money can’t buy happiness simply didn’t know where to go shopping,”- Bo Derek. The modern-day purchase decision and...
Ad servers need to be fast—so fast, that users do not notice any lag of external content being loaded. Typical...
Media planning can be quite a Herculean task. Cross-channel communication using multiple mediums like social media, mobile, email, etc. is...
Real-time bidding or RTB became possible with inventory access and big data. Now the strategy is to enable media buyers with access...
Enterprise content management systems are now using the features of ad inventories and helping publishers generate high ROIs. You no...
Media advertising in this decade is superfast and all about accurate customer engagement. Smartphones, iPads, and the internet bring unprecedented...