Architecture of a Massively Scalable Distributed ETL System
An Extract, Transform and Load (ETL) tool needs to be robust, scalable, high throughput and fault tolerant. Very much like an e-Commerce transaction system. Designing such a system on a distributed computing backbone can be extremely rewarding, given that mid-size to large organizations might be collecting data from multiple sources and bringing it all together into an integrated warehouse—resulting in […]
Automated Mortgages: Just a Click Away
Mortgage lending processes are becoming quicker and user friendly. Thanks to web and mobile technologies, loan applications and procurements are entirely online and do not involve any human interaction. Online-only originators like GuaranteedRate.com, QuickenLoans.com, and Sindeo.com have websites and mobile apps capable of doing everything that the sales agents and mortgage brokers traditionally did. The […]
7 Reasons to Invest Wisely in Agile Predictive Analytics Tools
“Here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” Thus says the Red Queen in Alice in Wonderland. This is very true of the modern business world. We live in times […]
Predictive Modeling for Advanced Audience Targeting
Media advertising in this decade is superfast and all about accurate customer engagement. Smartphones, iPads, and the internet bring unprecedented access to information, and publishers are facilitating carefully customized content that caters to old-fashioned as well as new-age audiences. Content is developed with focus on customer needs and brand loyalty. Tailored product or service information […]
Analytics and Mobility are Tugging Brands into Digital Advertising
The exponential growth in the consumer base for smartphones and tablets is standing proof of the rapid migration of consumers from the world of broadcast, telecast and print media to the digital world. It demonstrates the increasing convergence of the virtual and physical worlds. Juniper’s Digital Retail Marketing Report “Loyalty, Promotions, Coupons & Advertising 2015-2019” […]
Right-Time Analytics in Mortgage Lending
The residential lending market has fallen from its peak and has settled at a more realistic area where it is most likely to stabilize in the $1 to $2 trillion mark for the rest of the decade. In the wake of the 2007 crisis, student loans have increased. The Millennials have piled up substantial debts […]
Brace yourself for #MarTech
The AdTech industry has witnessed significant growth in recent years, but there is another industry growing rapidly and which could likely overtake AdTech in the future. MarTech, refers to the innovation in marketing technology outside the context of advertising, focused on experience and data-driven marketing. AdTech, on the other hand, refers to advertising technology focused […]
Gaining Intelligence from Gaming – Game Analytics Platform
A successful decades-old, global, video game developer, publisher and hardware company generates several gigabytes of telemetry data on a daily basis. This company has several successful game franchises that attract millions of players on iOS and Android devices every day, and all these clicks and interactions have resulted in incredibly valuable data. If this data […]
Data Cloning Through Pentaho Data Integration Clone Step
Splitting rows based on a column value. The input data comprises of ticket booking records defining number of seats booked at event, section and row level. It also contains the starting and last seat number. Objective It was required to split ticket blocks within event_name + section_name + row_name as follows: convert the record […]
Compelling Reasons for Visualization in Retail Trading Applications
An adage goes as: `a picture is worth thousand words’. I am slowly finding out that this can apply very well to the world of retail trading applications. In fact, visualization can become a new way of trading in the future. In some areas, such as technical analysis, a methodology for forecasting the direction of […]
