Consumers have a host of devices to stay connected: mobiles, tablets, laptops, desktops, you name it and they have it. With the power of technology, it takes only a few clicks to know what is happening on the other side of the world. From checking out social feeds on smartphones to downloading the latest editions of newsletters, consumers make the most of all the devices at their disposal.
Being connected 24/7 is something that has emerged as a trend in the digital era. The changing times pose a huge challenge for marketers engaging customers across multiple locations and devices. So the industry is using programmatic solutions that don’t just create engaging, personalized content, but track customers across multiple devices, study their behavior, and target the right ones for the right objectives. That is what converts prospects into customers and fetches higher ROI.
Programmatic advertising is the holy grail of digital marketing and the latest ad platforms have been truly revolutionary. They automate the ad buying process and help in effective targeting, segmentation, profiling, and tracking. The platforms also help analyze the results they bring.
People recognize a good ad when they see one. So finding the right bucket of prospects at the right time and presenting them with that perfect combination of copy and visual is a mission that advertisers must consider. Innovative advertising should lead to deeper engagement and more conversions through campaign management solutions.
Here are 6 strategies to advertise innovatively at minimal cost:
- Ensure a sizeable proportion of budget for mobile advertising
- Invest in cross-device tracking and targeting
- Use native marketing for today’s information-hungry audience
- Prioritize behavioral data such as past purchasing and online browsing patterns
- Think hyper-personalization, as ads can never be ‘too personalized’
- Focus on exciting creatives to entice people and discourage them from blocking ads
It is of utmost importance for brands to understand that consumers today want to drive conversations. Just promoting doesn’t work anymore, content does. So if your brand hasn’t started talking programmatic solutions or donned the creative hat, it’s time.
