The Changing Aftermarket Industry
According to a global strategic business [i]report, the global automotive aftermarket industry is expected to reach $722.8 billion by 2020. This rising demand for aftermarket parts and services is driving new growth and revenue opportunities for automotive aftermarket organizations.
Moreover, digital transformation is re-imagining the automotive industry. Platform-based innovation and hyper-connectivity are shaping the new world of the automobile. Interestingly, aftermarket, the secondary market of the automotive industry is also experiencing this paradigm shift from traditional legacy systems to the digitalized world powered by AI, Machine Learning, IoT, Big Data, Analytics and Mobility.
Rising Customer Expectations
There is a significant change in the customer buying behavior which has acted as a catalyst in the progress of automotive aftermarket. Interestingly, today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles.
Furthermore, in today’s modern parts marketplace, the millennial customers have become more sophisticated and mobile-oriented while staying connected with their local automobile retailer. They are more in control of the buying process than ever before – with the ability to price, source, and obtain products and parts from a wide variety of sources, including spurious parts suppliers who don’t have the same overheads as the OEM. Needless to say, the consumers are now expecting a seamless experience spanning via omnichannel including physical retail supply shops, apps, websites and so on.
Data, Data Everywhere
The exponential growth of connectivity and data in manufacturing is drifting aftermarket services towards a new era. The next generation of tools and processes is equipped with next-gen technologies that enable unprecedented collection and transmission of data, which can be exploited to improve aftermarket operations.
However, the aftermarket value chain is still highly segmented in disparate data silos. Each player focuses on its perimeter, where it exercises a strategic control thanks to its assets (parts IP, integrated offering, global network, and so on). Business models are still primitive and rely on service contracts (diagnosis, repair, parts, and maintenance) using a transactional mode (cost per operation).
Artificial Intelligence & Machine Learning to Rescue
Leveraging IoT technologies and platforms built into devices have increased the potential for new revenue streams through innovative data sharing/insight opportunities. And the good news is the large volumes of data generated by IoT devices can now be understood, acted upon and monetized with the help of AI and ML.
Organizations can consider integrating IoT data with the existing warranty data to obtain new insights into their customers, products, and operations. In turn, this can lead to optimized product service, enhanced support processes, and the provision of new and differentiating customer experiences, all of which can help in driving revenue.
Eventually, improved warranty performance has a direct impact on the customer experience; for example, if a consumer feels that a company acknowledges when products fail to meet up with their expectations, they are more likely to stay in the future, building brand loyalty.
The time to act is Now
If you are looking to implement a world-class warranty solution without investing heavily in infrastructure or the resources required to deploy & maintain the solution at your premises; our on-demand solution is tailor-made for you. By applying AI and machine learning algorithms to massive amounts of customer data, Tavant’s enterprise warranty solution TWOD on the Salesforce Cloud combines its warranty solution expertise with industry best practices to offer end-to-end warranty lifecycle management. It provides enhanced visibility and proactively populates business opportunities for the sales, service, and marketing teams in their CRM.
Want to Explore More?
To delve deeper, attend our engaging session on ‘Artificial Intelligence, Machine Learning and the world of making smarter, faster and better decisions’ at WCM 19 and learn how to unlock your sales and revenue potential or just say [email protected] to schedule a meeting.
