In the coming years, Artificial Intelligence (AI) and Machine learning (ML) are going to change lives so much that today’s science-fiction will be tomorrow’s reality. Earlier, humans made machines to reduce physical efforts required to do jobs. AI and ML are now giving brains to these machines and making them smart, which further reduces efforts.
AI and ML have a significant impact on every industry. Automated transportation, predictive policing, intelligent gaming, enhanced health care, and smart homes are a few examples. Like other domains, digital Media and Entertainment industry has evolved in leaps and bounds with Artificial Intelligence and Machine learning.
With the power of Artificial Intelligence, the media industry is becoming more interactive, personalized, and engaged. The technology has enabled media providers to personalize entertainment to unimaginable levels using streaming services, including on-demand movies, music, live telecasts, etc. These technologies provide many algorithms to eliminate buffering and low-quality playback, getting you the best quality content using intelligence from your ISP providers. Also, with concepts of data science, ML algorithms intelligently analyze unlimited streaming data to understand consumer’s viewing habits to offer more useful recommendations. Along with this, the sequence-to-sequence learning technique of Machine learning can translate your content from one language to another, from one writing style to another, allowing your content to reach distinct audiences more efficiently.
Similarly, NLP (Natural Language Processing) algorithms help writing top trending news stories to decrease the time to produce new content. Shelley, an AI tool developed by MIT, allows users to write horror and fictional stories through deep learning algorithms. Following this trend, one could state that the creators of the next great content may not be human at all.
Traditional media planning models have limited information on behaviors and purchasing patterns of the targeted audience. AI and ML can power numerous kinds of models, such as:
- Machine Learning-based pay-per-click campaigns
- Machine Learning-based content campaigns
- Machine Learning-based hyper-targeted email campaigns
- Efficient predictive data modeling and planning
These ML models help media planners and marketers increase customer reach, improve the relevance of the audience, and create a great user experience.
With extensive interactions and existing research, AI will soon influence market strategies, including business models and sales processes. In the future, Sales and Media planners will be assisted by AI agents who will monitor telephonic conversations in real-time. For example, such AI agents might infer from the client’s tone that the client is unhappy with the approach of that media planner or salesperson, and AI agents might help them decide the best possible strategy. In this way, AI could augment the capabilities of team members.
With the endless possibilities offered by AI, we certainly have exciting times ahead.
