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Inventive Mobile Apps are Keeping Audience Glued to Content

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5 Secrets to Make Your Mobile App More Engaging

Right from the way we peruse the morning news, to how we catch up with friends, technology has entirely transformed the way we do things. One of the channels of communication that is gaining a fair share of attention is mobile. Its presence has become all-pervasive. Most of us will accept, without our smartphones, we do feel less able.

Mobile applications have become an integral part of our lives. According to Nielsen, people spend close to 30 hours a month on their mobile apps. This figure reveals the high marketing potential apps have. They play a key role in building sustainable relationships with brands. When used with the right CMS and programmatic tools, mobile apps can combine the brand’s offline and online efforts into a powerful marketing solution. Together with mobile websites, they’ve become important to both, consumers and marketers.

Try these five ways to build an engaging mobile application: 

1. Enhance the mobile experience

Developers need to think how they can make apps interesting, easy, and compatible with all devices. It’s a competitive market out there, and so, it’s of utmost importance that the app stands out from the rest. Amplifying mobile experience should be a priority for businesses looking to jump in the mobile marketing space.

2. Advertise on social media

With thousands of users logged into social networking sites, investing in social media is a good idea. Businesses can segment and target special clusters of customers and send them individualized messages.

3. Explore mobile payment

Mobile payment is an area that has immense scope for exploration. Brands can reach new heights of innovation by working on solutions that can ease out online purchase and make payments simpler for customers.

4. Digital messaging

Another way by which apps can have high customer re-visits is through digital messaging. Push messaging is an effective way to reach users who have already expressed interest in receiving updates from a particular brand. Businesses should make use of customer data and send regular communication to inform and remind people about new app enhancements, products, offers, etc.

5. Content is king

A good app is defined by the kind of content that it offers to the user. Marketers should strive to present engaging, personalized content to users to keep them glued to the app. Interactive videos and vines are taking the app world by storm. Consumers, new and old, will keep flocking to an app that is content rich and engaging.

The idea is all about creating what people need. Although they may not feel the need, it is the developer’s job to identify how lives can be improved and people can be delighted. That is how every successful business idea begins to take shape.

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