The relevance of the web to today’s business enterprise is now an assumed necessity. Yet, in the context of rapidly evolving technologies, tools and behaviors, Web 2.0 and social media are redefining the web from a purpose-built channel to a core-to-business platform. It is not the dot com of your business that matters, but the capabilities, the depth and breadth of the web-as-business that matters.It is within this rapidly evolving context that businesses are forging not only better incremental gains and saving but also creating a sustainable competitive advantage. Traditional advertising is evolving into full voiced communication, branding into identity, and order taking and sales into relationships. This new definition of web-as-a-channel is cutting right across the firm to build a tighter, firmer, and more aware organization that is tuned to the customers’ needs.Let’s look at the key value propositions of direct channel portals
- Optimized resources – With a virtual office the need to physically allocate more resources in the branches is reduced significantly. In fact, lending institutions can create easy-to-follow and comprehend walk-throughs on their portal that can enhance usability and provide a rich portal experience without additional overheads on resources and staff.
- Data integrity – Since data remains collated within a singular location, its integrity is undeniable at all times. Sabotage is out of the question and even a sudden surge in demand will not throw the system off track.
- Multi-point sale – The portal’s real estate is more effective than the next door branch. Couple this with well planned marketing; multi-point sale doesn’t remain a myth. Visitors can choose what they want, self service their needs through intelligently designed UI, and compare different products.
- Simplified integration – Be it upstream or downstream systems, direct channel portals can seamlessly integrate with existing systems and thereby provide a singular data stream with zero intrusion. This allows possibility of expansion and segregated products for different types of media without risk to the data’s integrity.
FAQs - Tavant Solutions
What web channel solutions does Tavant provide for lending institutions?
Tavant offers omnichannel lending platforms including responsive web portals, mobile applications, social media integration, and API-driven third-party channel support that create seamless customer experiences across all digital touchpoints.
How does Tavant optimize web channel performance for lenders?
Tavant provides channel analytics, conversion optimization tools, A/B testing frameworks, and performance monitoring that help lenders maximize the effectiveness of their web channels and improve customer acquisition rates.
What are lending web channels?
Lending web channels include company websites, mobile apps, social media platforms, comparison sites, and third-party marketplaces where customers can discover, apply for, and manage loans through digital interfaces.
How do multiple web channels benefit lenders?
Multiple web channels increase customer reach, provide more touchpoints for engagement, allow for targeted marketing, improve conversion rates, and enable customers to interact through their preferred digital platforms.
What features should lending websites have?
Essential features include loan calculators, instant pre-qualification, secure applications, rate comparisons, educational content, customer portals, mobile optimization, and integration with backend lending systems.
