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Personalizing the Financial Services Experience with Salesforce Financial Services Cloud

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In today’s highly competitive financial services industry, providing a personalized client experience is crucial for building long-term relationships and driving growth. Salesforce Financial Services Cloud provides financial advisors with the tools to deliver a personalized experience that goes beyond the traditional client-advisor relationship. Here are some strategies for leveraging Salesforce Financial Services Cloud to provide a personalized client experience.

 

Create a 360-degree view of the client 

Salesforce Financial Services Cloud allows advisors to consolidate all client data into a single, unified view. This includes contact information, financial account details, investment history, and communication history. By having a complete view of the client, advisors can better understand their needs and preferences and tailor their services accordingly.

Utilize personalized client segmentation 

Segmenting clients based on their investment goals, risk tolerance, and life stages allows advisors to deliver a more personalized experience. With Salesforce Financial Services Cloud, advisors can create custom client segments and tailor their outreach and service delivery based on those segments. For example, advisors can send personalized investment recommendations based on a client’s investment goals and risk tolerance.

Leverage automation for proactive outreach 

Salesforce Financial Services Cloud offers powerful automation capabilities that allow advisors to automate routine tasks, such as sending follow-up emails and scheduling meetings. With automated workflows, advisors can stay top-of-mind with clients and ensure that they’re providing timely and relevant advice.

Use insights to provide personalized recommendations 

Salesforce Financial Services Cloud includes powerful analytics tools that allow advisors to gain insights into client behavior and preferences. By analyzing client data, advisors can provide personalized recommendations that align with a client’s investment goals and risk tolerance.

Provide a self-service portal 

Salesforce Financial Services Cloud offers a self-service portal that allows clients to access their financial information, view investment performance, and update their personal information. By providing a self-service portal, advisors can empower clients to take control of their financial well-being and provide a personalized experience.

Offer a personalized digital experience 

Salesforce Financial Services Cloud enables advisors to provide a personalized digital experience through custom-branded web portals and mobile applications. With a branded digital experience, advisors can reinforce their brand and provide a seamless experience across all channels.

FINANCIAL SERVICES CLOUD FEATURES & BENEFITS 

Intelligent Referral Routing 

Advisors must monitor leads and referrals diligently. FSC encompasses numerous referral elements designed to assist advisors and bankers in managing all their referral activities effectively. With AI-powered referral scoring and routing, you can build a smooth communication flow to track and convert referrals after a referral pipeline is developed. Stay on top of your client goals and referrals and get actionable insights about your book of business with visualized dashboards.

Client Relationship Map 

Utilizing the customer relationship map to bring customers’ networks to life, and showing much-needed context to Advisors. Explore the client relationship layers and related records with the Actionable Relationship Center (ARC) to organize all the information and create records for clients’ financial accounts and their underlying holdings, assets, liabilities, and financial goals. Combine Advisor Analytics, with Einstien AI predictions, and a 360-degree view of your customer to collaborate/communication easily.

Financial Accounts & Rollups 

FSC offers several kinds of financial accounts such as,

Bank Accounts, Insurance Accounts, and Insurance Policies and their underlying holdings, assets, liabilities, and financial goals. This helps financial advisors in formulating investment plans that meet the financial objectives of their customers and get a complete insight into their clients’ accounts and assets to make the best product and service recommendations.

Stay Compliant with Industry Regulation 

Financial services is a highly regulated industry where the regulations are ever-changing. The financial services cloud helps customers to stay compliant. It comes up with the following complaint-related features.

  1. Compliant Data Sharing – Allow the complaint manager to config advanced data sharing rules to follow the compliance policy and regulations.
  2. Intelligent Document Automation for
  3. Consent and Disclosures – Allow you to manage consent and disclosure documents, generate authorization request forms, and track user responses.
  4. Deal Management – The deal team can manage deal-related information and take advantage of compliant, role-based data-sharing options.

Advisor Analytics & BI 

FSC helps financial advisors to provide their clients with better-informed decisions with the help of the analytics dashboard. Pre-built templates and models customized exclusively for the financial services industry produce instant insights at your fingertips. FSC is more accurate for making smarter financial decisions because the analytics are powered by innovative Artificial Intelligence technology.

In conclusion, leveraging Salesforce Financial Services Cloud to provide a personalized client experience is critical for success in the financial services industry. By creating a 360-degree view of the client, utilizing personalized client segmentation, leveraging automation for proactive outreach, using insights to provide personalized recommendations, providing a self-service portal, and offering a personalized digital experience, advisors can deliver a customized experience that builds trust and loyalty.

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