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Building a Successful Customer Experience in Today’s Banking

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Delivering similar experiences to Neobanks and Fintechs is not as challenging for traditional banks as some in the industry believe. The race is intensifying between Banks, Neos, and Fintechs vying for the customer’s attention and wallet! I’ve always been passionate about leveraging technology in building better products and witnessing how more and more financial brands […]

Decoding the CX Paradox in the Mortgage Industry

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The Journey So Far The clock is ticking as more and more customers have started expecting the mortgage companies to offer advanced digital capabilities. Customer expectations for speed, agility, transparency, convenience, and personalization are getting elevated by their delightful digital experiences outside lending. Customer expectations are at an all-time high in every other area of […]

Retaining your Customers with Seamless Warranty Resolution

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In this era, companies are trying to stray away from the term of one-time customers. Competition has become immense, and organizations are pulling every string possible to ensure they can retain and satisfy their customers.     Would providing the best product or having the best sales team solve the problem? They are all the […]

Embrace CX Equivalent to AI & UX to Reinvent the Future of Fintech

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Making Transformation Real The pace of digital transformation has intensified dramatically and empowered customers to engage at their convenience with organizations with whom they interact and transact across multiple channels. Amidst this, there is an unstoppable rise of automation, analytics, and AI, and with that comes unprecedented levels of speed – the speed of accelerating […]

Top 5 Salesforce Trends that Will Shape 2020

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Salesforce has become a business-critical application in an age of digital transformation, where once 24/7 management for Salesforce was uncommon, it’s now becoming a new expectation–impacting the broader ecosystem, as well as the teams, partners, and companies that surround it. Why does Salesforce continue to astound reviewers across the board? What is it exactly about? […]

Redefining the Customer Journey in the Digital Age

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Are you optimizing your customer’s journey? Customers don’t need to be wowed. They’re super busy. They just desire a streamlined experience, at any given moment with quick and seamless resolution. Needless to say, they are looking for an easy, personalized, connected, and consistent experience. The value of focusing on your customers’ journey can’t be understated. […]

Personalizing CX with Intelligent Marketing Solution

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Marketing is witnessing an unprecedented transformation in the recent years as customer expectations are continually changing due to the proliferation of smart devices, ubiquitous presence of technology, the emergence of the digital native, 24/7 connectivity, and the deep penetration of social media. They dictate what they want, how they want, and where they want. They […]

Unlocking the Secrets of Digital Transformation with Salesforce

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Today’s consumers expect hyper-personalized and seamless user experiences when they interact with brands that include high-value communication across multiple channels and devices. Delivering that at every phase of the consumer lifecycle can undeniably strengthen a brand’s relationship with its audience; however, it requires data insights and a deep understanding of the customer journey. Companies of […]